About the Founder


Black is Luxury

And don’t let anybody tell you differently!

Captured by: @dejxcollections_

Meet Jacobi

As a black man, I’ve always wanted to support and lift up other black brands and businesses. But growing up in the suburbs of Nashville, it’s not always easy. I can’t tell you how many times I would google “black owned skincare” and find brands they were founded and owned by nonBIPOC.

I had to do a lot of research to make sure my dollars were going to black businesses. It took time to find retailers who sold the products (I’m always trying to get that free shipping), money for all the shipping from multiple DTC brands, and time to get all the products I order (thank you 2020 for all the shipment delays).

After years of research and testing many skin and body care products I realized that I could make it easier for others to find black-owned, vegan self care products that they can fall in love with too.

So in November 2020 BWS Market was launched. A black-owned online beauty boutique focused on selling black-owned, black operated, and/or black founded vegan/natural beauty products. Here at BWS Market we wanted to create a space where you can come and shop knowing that the companies you are supporting black-owned and with 8 brands and counting you have the opportunity to support multiple BOBs and the opportunity to get free shipping on your order (a win-win for everybody 😉)!